Meta Ads vs Google Ads for Indian E-commerce: Where Your First ₹50,000 Should Go
Every founder we onboard asks the same question: should the first ad rupee go to Meta or Google? The honest answer is that they do different jobs, and the split depends on whether people are already searching for what you sell.
Google captures existing demand
Google Search ads put you in front of people who are already looking. If someone types "buy panda cupboard handle online", that is a warm, high-intent click. The trade-off is that for a brand-new product category, search volume can be thin — you cannot capture demand that does not exist yet.
Meta creates demand
Meta (Instagram + Facebook) is where you generate interest for products people did not know they wanted. Strong creative does the heavy lifting here, which is why we treat the ad creative — not the targeting — as the real lever.
A simple starting split
- 60% Meta / 40% Google for a brand-new D2C product with low search volume.
- 50/50 once you see which channel returns a better ROAS after two weeks.
- Always run Google Brand campaigns once Meta starts driving brand searches — they are cheap and protect your traffic.
Track everything with UTMs so you know which campaign produced which sale. If you want a teardown of your current split, start a project and we will take a look.