Performance Marketing · Jun 10, 2026 · 7 min
Meta Ads vs Google Ads for Indian E-commerce: Where Your First ₹50,000 Should Go
A practical breakdown of how to split early ad budget between Meta and Google for a new Indian D2C brand — with the logic we use across our own stores.
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SEO · Jun 4, 2026 · 6 min
The Technical SEO Checklist We Run on Every Shopify Store
Core Web Vitals, crawl budget, structured data and the small fixes that move Shopify stores up the rankings — the exact list we work through.
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