The Technical SEO Checklist We Run on Every Shopify Store

Most Shopify stores leave easy rankings on the table because the technical foundation is shaky. Here is the checklist we run before touching content or links.

1. Core Web Vitals

Compress hero images, lazy-load below-the-fold media, and cut render-blocking apps. A store that loads in under two seconds simply converts and ranks better.

2. Structured data

Product, Breadcrumb and Organization schema help Google understand your catalogue and can earn rich results — star ratings and price right in the search listing.

3. Clean information architecture

• Logical collection structure with descriptive, keyword-aware handles.
• Canonical tags on filtered/sorted collection URLs to avoid duplicate content.
• An XML sitemap submitted in Search Console, checked for crawl errors monthly.

Get these right and your content efforts compound instead of leaking. Want the full audit on your store? See our SEO service.